Death dating vs planned obsolescence
The producer was going after the low hanging fruit in the marketplace, the un-toasted consumer who would be enticed by a cheap and easy to access product.
There are many factors that lead to this type of behavior in the marketplace.
This tactic is known as 'planned obsolescence' and has been an accusation levelled at Apple for a number of years.
The current operating system for i Phones, for example, only supports some of the newer models and it appears that the Apple Watch will find itself in a similar position.
But Slade's lively, insightful look at a pervasive aspect of America's economy and culture make this book a keeper. Americans threw out 315 million computers in 2004, and 100 million cell phones in 2005.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. Most were still usable, and all contain permanent biological toxins (PBTs).
Tech repair and upgrade website i Fixit has claimed that the Apple Watch won’t be a long term option for those hoping to continually upgrade their device.
In a classic ‘chicken and egg’ scenario, a competitive market drives producers to lower prices to entice customers, and at the same time, this conditions customers to expect lower prices, which in turn means that producers have to lower prices even further.You control the Sonos through a Wi-Fi remote that sports a big LCD screen and an i Pod-like scroll wheel.Together, the system's components add up to something transformative: Sonos frees your songs from tinny computer speakers, bringing music to far-flung corners of your Mc Mansion.Electronic trash, or e-waste, is rapidly becoming a catastrophic problem.To understand how we ended up in this alarming predicament, Slade recounts the fascinating history of American consumer culture and the engineering of our "throw-away ethic." Quoting an eye-opening array of primary sources, he exposes the strategies of obsolescence, first explicating the techniques companies have used to stimulate perpetual dissatisfaction with the old and desire for the new, thus engendering "psychological obsolescence." Next, he meticulously documents the establishment of the much more diabolical "planned obsolescence," the deliberate use of poor-quality materials to create a product's built-in "death date." Along the way, Slade portrays seminal inventors, advertisers, moguls, and their critics, while relating hard-to-believe stories about the machinations of such marketplace powerhouses as the automotive and communications industries.